What started as a frustration at a lack of quality watches that simultaneously do the talking for you and deliver what you need in various high stress work and play environments has grown into a network of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon products to market. They make the little stuff better. So when you choose to wear a watch, or select a wallet to hold your hard earned cash, or want to put the final touch on your steez, you deserve something that reflects your entire package. Nixon hand picks their team riders that are leaders in the snowboard and wakeboard industry. By working with this elite group they make sure their perspectives contribute to a single unified expression: team designed, custom built.