Roxy Boardshorts and Clothing

One afternoon in Hawaii, as legend has it, the Roxy crew was sitting on a beach watching the surf when they came up with the idea of the women's board short. Offering fit and flexibility while still managing to be feminine, the women's boardshort was an innovation that forever changed the women's surf market, wakeboard market, and lifestyle scene. Women's boardshorts, complimented with a solid line of swimwear, sportswear and denim made Roxy a huge success right from the beginning. Women in the surf world had been looking for a brand that could be best described as "Fun, Bold, Athletic, Daring, and Classy" and Roxy clothing filled that need. Today Roxy clothing and accessories cater to the girls who love surf, wake snow, music and fashion.